Content Marketer. Writer. Traveler.

I’ve always had a passion for storytelling and its impact. That passion has driven a career in digital media at CBS and then in content marketing for high-growth companies like Justworks.

 

MANAGING EDITORIAL PROCESS AT SCALE

CBS, 2010 - 2015

As a digital lifestyle editor, I supported CBS’ 24 local markets and their lifestyle sections. The experience instilled a deep appreciation for process and its role in creating content. I learned how to:

  • Manage editorial processes at scale by overseeing the publication of 100+ articles each week.

  • Create content that achieves a measurable goal. Our audience grew 78% year-over-year after shifting the editorial focus towards search-optimized and shareable content.

  • Write and edit content for the web. Script writing, producing videos, writing articles… I honed my creation skills by doing it all.

 
Adrienne Smith, Independent Content Marketer

Sound interesting?

Explore how we’d manage your editorial processes together.

 

BUILDING OUT CONTENT MARKETING

Justworks, 2015 - 2017

At 30 employees, Justworks was just getting into the marketing game. I joined Justworks for the chance of a lifetime: To build its content marketing from the ground up. I learned how to:

  • Hone Justworks’ voice by developing Justworks’ voice and tone and applying it across Justworks’ marketing channels.

  • Set a content strategy that empowers small business owners and earns their trust with with approachable, helpful resources.

  • Build editorial process and a small team that would create 200+ articles, eBooks, videos, infographics, emails, and case studies annually.

  • Grow an audience through SEO and social media strategies that grew readership by 300%.

  • Drive quality leads through email and sales enablement strategies that connected readers with sales, making content Justworks’ largest inbound channel.

 
Adrienne Smith, content strategy and marketing services

Want to know more?

Explore how we’d build your content marketing together.

 

leveling up your content

Independent, 2017 - Present

My love of building led me to consulting. So far, this experience has instilled a firm belief in the power of content to support business goals from the get-go. My services offer a unique mix of strategy setting and creation — see the full list of services here.

It’s also freed me to work remotely and travel while I do so, collecting the world’s stories as I go.