NICE TO MEET YOU

I’m Adrienne, a content strategy consultant.

I help high-growth B2B businesses build their brand messaging,
content strategy, and content creation processes.

My clients are often going through a period of transformation, such as:

  • Funding

  • New market entry

  • Shifted business offering

  • New personas

  • Mergers and acquisitions

The way they communicate their offering and share expertise needs to transform accordingly.

Together, we’ll ensure your voice and your content mirror your broader business and its goals.

 

Let’s set your…

BRAND MESSAGING

Establish your voice and help everyone speak the same language.

CONTENT STRATEGY

Set your path forward for what you create and how you market it.

CONTENT CREATION PROCESS

Create content strategically, efficiently, and with an eye for impact.

 
“Adrienne’s work in content marketing has propelled our demand generation efforts across the board.”
— Karah Rogers, Growth Marketing, Emburse
 

BRAND MESSAGING

You can’t market your business if you don’t have a clear, aligned understanding of the value you offer. But if your company all speaks the same language, you’re ready to deliver a brand that people recognize and remember.

Deliverables can include: 

  • Insights that inform your brand’s place in the marketplace, via

    • Team workshops

    • Competitive analysis

    • Customer interviews

    • Customer personas

  • Positioning that formalizes how you speak about your offering

  • Messaging playbook with go-to copy, like:

    • Company description

    • Sales story

    • Press boilerplate

    • Feature descriptions

  • Voice and tone guidelines showing others how to write in the company voice:

    • Brand personality

    • Brand values

    • Writing guidelines

 
“She is collaborative, patient, and has an incredibly sharp mind for marketing language.”
— Camilla Velasquez, SVP, Product and Marketing Strategy, Justworks
 

Want to know more?

Explore how we’d set your business’s unique voice together.

SAY HELLO
 
 

CONTENT STRATEGY

Identify what your audience is asking for help with and how to use content to help them. Set your roadmap for delivering on your strategy, in order to support your marketing goals.

Deliverables can include:

  • Insights on your company’s content opportunities, via:

    • Content audits and analysis

    • Competitive analysis

    • Team workshops

    • Reader personas

    • Keyword research

  • A content strategy that sets your editorial direction, via:

    • Goals, objectives, and KPIs

    • Target audience

    • Content pillars

    • Content formats

    • Content marketing channels

  • An activation plan, via

    • Quarterly content roadmap

 
“Adrienne is a strategic content marketer who brought a keen and deep understanding of CultureIQ’s overall go-to-market content strategy.”
— Anna Lee, Head of Acquisition Marketing at CultureIQ
 
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Sound interesting?

Explore how we’d plan your path forward with content.

SAY HELLO
 
 

CONTENT CREATION

Time to create! I’ll help you activate your content strategy with a repeatable, scaleable editorial process.

Deliverables include:

  • Writing and editing content across your marketing funnel

  • Producing designed, interactive, or video content

  • Managing editorial calendar and writers

  • Planning quarterly roadmaps

  • Process setting so creation is always seamless

 
“She’s shaped our website, knowledge base, blog, email marketing… the list goes on.”
— Nina Luu, CEO, Shippabo